"I first met Jon in 2018, when, like many people, I became aware of the Instagram story his team at BYU produced on a sensitive and serious topic. In the years since, I've come to learn that Jon is much more than a single, albeit wildly successful, Instagram campaign. Jon is consistently on the cutting edge of social media, envisioning new and exciting ways that organizations of all types and sizes can use social media to not just promote themselves, but connect and build trust with an audience. But importantly, Jon does not hoard his talents; instead, he is a true giver, sharing his opinions, results, setbacks, and lessons in a polished yet accessible manner through his personal social channels and at professional conferences across the country. Everyone who works in higher education is lucky to count Jon amongst their peers."